Insurance Institute of Egypt

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English - UK

Office Location

Cairo Office:
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No.4 Insurance Markiting

Developing marketing skills

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Partener's Assistant:

Ahmed Rafeek

+202 257 57 316

About the program

This program aims to provide the participants with a comprehensive understanding of insurance sales skills; participants will understand the insurance business from a marketing perspective, marketing mix, strategic uses of communication.

Learning outcomes
At the end of the programme, participants should be able to:
  • Describe the different types of market.
  • Discuss some modern criticisms of marketing.
  • Explain product differentiation in the services sector.
  • Explain and illustrate the five stages of the product life cycle.
  • Explain and illustrate the six components of the marketing mix.
  • Explain and illustrate the concept of segmentation.
  • Outline the effect of competition on product design.
  • Describe the types of market segment or insurance.
  • Describe the process of contingency planning. 
  • Construct an action plan.
  • Discuss the main ways in which advertising can be used to communicate the marketing massage.
  • Describe the activities and benefits of sales promotion.
  • Discuss the ways in which the businesses establish their brands.
Who should attend

This program is made available to:
People working in sales department, who attended the fundamental of marketing in insurance businesses.

Program outline
  • Introduction to key concepts.
  • Competition and the free market.
    • Product life cycle.
    • Segmentation.
  • -Marketing positioning.
    • Marketing strategy.
  • Component of a market strategy for services.
  • Different strategy for different markets.
  • Impact of change.
  • Operational marketing, implementation, monitoring and measuring.
  •  Product development
  • Situational analysis
  • Perception and awareness.
  • Competitors.
  • Product development and management.
  • Communication
  • Need for communication.
  • Communication methods.
  • Strategic uses of communication.

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