دبلومة خبيرتسويق و بيع التأمين

Diploma in Marketing and Insurance Marketing Expert

First, the general framework:
The Insurance Institute in Egypt, in cooperation with the Egyptian Insurance Federation, has the honor to offer a specialized diploma in sales and marketing in order to raise the professional level in the insurance marketing sector. technology in the insurance market.
The Insurance Institute in Egypt, in partnership with the Egyptian Insurance Federation and co-sponsors of the program, supervises and monitors this diploma and selects qualified elements from university professors and insurance company experts specialized in teaching and training, and providing appropriate educational means, as well as choosing multiple assessment methods for each of Learners and teaching staff to ensure the application of comprehensive quality standards in performance and then achieve the greatest training return for participants and insurance companies.

Second: The scientific objectives of studying the diploma of an expert in marketing and selling insurance
1. Planning marketing strategies.
2. Marketing management in insurance companies.
3. Standards of sales and marketing skills.
4. Develop technical skills.
5. Supervision and control.

Third: the scientific content

First Program: Introduction to Marketing.
• What is marketing?
• How do companies manage the marketing process?
• Market segmentation and target market

The second program: the basic concepts of the product
• Classification of products
• Product Development
• Product Pricing

Third Program: Distribution Systems and Strategies
• Types of Distribution Systems
• Distribution Systems Strategies
• Marketing information and research

Fourth Program: Standards of Selling and Marketing Skills
• Basic concepts of the product
• Marketing Communications
• Promotion Tools
Fifth Program: Professional Skills Development
• CRM
• Marketing Communications
• Promotion Tools
• Practical applications (examples of denied compensation)

Sixth Program: Supervision and Control
• saturations
• Audit and internal control of companies

The scientific content includes all the topics of the LOMA curricula

Fourth: Study system and plan:
The duration of the study for this diploma is seven academic months, including lectures, training programs, seminars, periodic evaluation and written exams at the end of each program as follows:
1. Lectures every Saturday (two lectures)
2. Training programs to identify the various documents and actual and practical activities in the life insurance industry in the Egyptian market.
3. Workshops and panel discussions between scholars, university professors and experts specialized in insurance companies.
4. Periodic evaluations at the end of each program.
5. Written exams at the end of each program.
Fifth: Scientific content and schedule:

Programs Lectures Number of lectures Number of hours
first program
Introduction to Marketing
What is Marketing 3 9
How companies manage the marketing process 3 9
Market segmentation and target market 3 9
second program
The basic concepts of the product
Product rating 3 9
Product Development 3 9
Product Pricing 3 9
The third program
Distribution systems and strategies Types of distribution systems 3 9
Distribution Systems Strategies 3 9
Marketing information and research 2 6
Fourth Program
Standards of sales and marketing skills Basic concepts of the product 3 9
Marketing Communications 3 9
Promotion Tools 3 9
Fifth Program
Develop professional skills
CRM 3 9
Marketing Communications 3 9
Promotion Tools 3 9
Practical applications (examples of denied compensation) 2 6
Sixth Program
Supervision and oversight Legislations 2 6
Audit and internal control of companies 2 6
Total 50 150

Sixth: The methods used
1- Theoretical lectures.
2- Workshops (with market experts)
3- Discussions (with market experts)
4- Practical case studies and practical marketing research.

periodic evaluation

A set of periodic tests throughout the study period to evaluate learners.

Final Exam and Graduation Project
Periodic exams and the final exam are conducted under the management of a group of insurance consultants from various insurance facilities as follows:

Attendance, workshops and discussions 20%
graduation project 30%
final exam 50%

Seventh: the students
1- Heads of groups and insurance supervisors.
2 – All workers in the production sectors of insurance companies (life – property).
3 – All employees of insurance brokerage companies.
4 – Those who wish to develop their marketing skills.